Bad-Vertising:

canadian_club_your_dad.jpg

‘Badvertising’ is the category Kevin over at the Scotch Blog puts this new campaign from Canadian Club into.

His post is well worth a read, as are some of the hilarious, ‘helpful suggestions’ for additional headlines in the campaign in the comments section of Kevins post.

A couple of observations raised here at Spencerfield when we saw the ads were: ‘Does the handbag belong to her, or him? And perhaps the ad should carry a ‘Think Aware’ warning to the creative people who dreamed up this stuff, in addition to more usual ‘Drink Aware’ logo.

Bonus link: Read too Kevin’s post on the much more admirable Highland Park promo at Glasgow Whisky Live this week.

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About Mike

Mike works with Alex and Jane helping out with Spencerfield's advertising and marketing efforts. But seems to spend most of his time playing getting distracted and playing with wee Dug.
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